GTM Engineering
January 15, 2026
GTM Vault 2025 GTM Operating System
Chapter 8- The 2025 GTM Operating System
AI, community, and distribution have rewritten the rules of go-to-market. In this chapter, we break down the tectonic shifts shaping how modern teams operate—and what your GTM stack needs to look like in 2025 to stay competitive. This isn't about trends for the sake of trends—it's about adapting before you're left behind.
You'll learn:
→ The 8 GTM trends that matter (and what they mean for your strategy)
→ How to rebuild your stack around speed, signal, and distribution
→ Why the lines between sales, marketing, and CS are officially gone
→ What creator-led, community-led, and AI-powered GTM looks like in practice
It's not about being early. It's about being _ready_.
1. [The 2025 All-Star GTM Stack](https://rickkoleta.com/the-2025-all-star-no-bs-gtm-stack-a3b73cf62f2a) _The leanest, most effective GTM stack used by high-performing teams today._
2. [Distribution as the Only Moat](https://rickkoleta.com/the-2025-distribution-playbook-why-distribution-is-the-only-moat-that-matte
rs-30b96961403e)
Why audience, not product, is the new defensible edge—and how to build it.
3. [8 GTM Trends That Will Define 2025](https://rickkoleta.com/8-gtm-trends-that-will-define-2025-e50ada7367d9) _From pricing models to team structures, here's what's next._
4. [Creator-Led Marketing in B2B](https://rickkoleta.com/why-creator-led-marketing-is-the-key-to-staying-ahead-in-b2b-fee8fd63c883) _Building influence > buying attention. Why B2B is going creator-first._
5. [The Convergence of Revenue Teams](https://rickkoleta.com/unified-revenue-the-future-of-sales-marketing-and-customer-success-1dbeef1a76d9) _Sales, marketing, and CS are blending. Here's how to operate in the new model._
6. [AI in B2B Pricing Models](https://rickkoleta.com/how-ai-is-transforming-b2b-saas-pricing-75af0aaae539) _Dynamic pricing, usage-based models, and value alignment—powered by AI._
7. [The Decline of Traditional SEO](https://rickkoleta.com/the-future-of-market
