DPARKS
Overview:
KOREAN BASED PHONE ACCESSORIES BRAND LAUNCHING IN THE US. WHILE OTHERS SELL PHONE CASES, DPARKS BRIDGES KOREAN CULTURE WITH AMERICAN SELF-EXPRESSION—PROVING ACCESSORIES BECOME IDENTITY STATEMENTS WHEN YOU DESIGN FOR MEANING, NOT JUST AESTHETICS.
Year:
@2023
Category:
Consumer / Phone Accesories / GTM Growth
Location:
New York (NY)
Overview
Fractional COO managing end-to-end e-commerce operations for Korean beauty brand. Led financial frameworks, supply chain optimization, and multi-channel marketing strategy across Shopify, Amazon FBA, TikTok, and Instagram. Integrated finance, supply chain, and marketing operations for scalable growth.
Responsibilities
KPIs Owned: SKU profitability, fulfillment time, inventory turnover, customer acquisition cost, marketing ROI
Developed SKU pricing strategies and OPEX management frameworks
Optimized Korea-to-US supply chain through Shopify and Amazon FBA
Led multi-channel marketing across TikTok, Instagram, email, and social platforms
Built integrated GTM strategy connecting finance, supply chain, and marketing
Project Highlights
Financial Operations Framework Lack of systematic pricing and cost management created cash flow inefficiencies and unprofitable SKUs. Built strategic pricing models with OPEX management and inventory forecasting enabling proactive cash management.
Supply Chain Optimization Korea-to-US fulfillment delays and platform integration issues limited growth and customer satisfaction. Streamlined fulfillment operations through Shopify and Amazon FBA optimization, improving delivery times and reducing costs.
Multi-Channel Marketing Integration Disconnected marketing efforts across TikTok, Instagram, and email created inefficient customer acquisition. Developed integrated acquisition strategy with systematic nurturing sequences across all channels.
Tags: Fractional COO, E-commerce Operations, Supply Chain Management, Financial Operations, Multi-Channel Marketing, Inventory Management, Shopify, Amazon FBA, International Logistics