ZenCo Health

ZenCo Health @2022-2023

Healthcare FinTech / Community-Driven Revenue Architecture

🔧 What I Built: Revenue cycle management platform connecting $5MM+ in growth financing demand with holistic healthcare providers

The System:

• Community-Led Pipeline: 500+ practitioner network generating $400k in signed LOIs from peer referrals

• Product-Market Fit Engine: Systematic PMF research converting community insights into financing product

• Capital Efficiency: $500k equity raise enabling MVP development while maintaining founder control

• Market Validation: 45-prospect waitlist requesting $5MM+ in financing pre-launch

Deep Dive

Let me tell you about the most counterintuitive financing company you've never heard of. . .

The Gap Everyone Ignored

Holistic healthcare practitioners—psychedelic therapy, integrative medicine, wellness clinics—needed growth capital, but traditional financing either didn't understand their market or demanded equity they couldn't afford.

Meanwhile, there was $5MM+ in unmet financing demand just sitting there.

What gives? The financial infrastructure for this industry simply didn't exist.

The Community-First Revenue Architecture

Instead of building another B2B SaaS platform, I started with the community.

• The Insight: 500+ healthcare practitioners were already connected but operating in isolation. What if we could turn that network into systematic deal flow?

• So we built a community-driven revenue cycle management platform. Not just a financing company—a system that converted peer relationships into qualified demand.

• How it worked: Practitioners would refer other practitioners. But instead of hoping referrals happened organically, we systematized it. Peer-to-peer mentorship that naturally surfaced financing needs.

The lesson? Sometimes the fastest way to build a B2B company is to start with the community that already exists.