Emissary.io
Overview:
A SALES INTELLIGENCE PLATFORM. INSTEAD OF SCRAPING PUBLIC DATA, EMISSARY GIVES SALES TEAMS FIRSTHAND INSIGHTS FROM EXECUTIVES WHO LIVED INSIDE TARGET ACCOUNTS—BECAUSE TRUTH BEATS INFORMATION.
Year:
@2017 - 2018
Category:
Corporate Branding / Web Design / Content Strategy
Location:
New York (NY)
Overview
Head of Revenue Operations & Analytics leading revenue growth initiatives, Salesforce implementation, and customer success analytics. Managed third-party integrations, vendor relationships, and cross-functional alignment between sales and marketing teams. Built automated reporting systems and account scoring models.
Responsibilities
KPIs Owned: Revenue growth rate, QBR completion time, renewal rates, upsell conversion, forecast accuracy
Reduced QBR creation time by 50% through automated reporting systems
Rebuilt Salesforce implementation with scalable architecture for future growth
Managed all third-party tools, system integrations, and vendor training programs
Developed revenue growth models for multi-scenario forecasting and quota setting
Built account scoring and prioritization models for territory optimization
Project Highlights
Automated QBR System Manual quarterly business review creation consumed excessive time and created inconsistent reporting across customer accounts. Built automated QBR structures integrating customer CRM systems and ROI reporting, reducing creation time by 50% and improving renewal rates.
Salesforce Revenue Architecture Initial Salesforce implementation lacked scalability and integration capabilities limiting growth and operational efficiency. Rebuilt Salesforce with scalable, expandable architecture and integrated proprietary databases, enabling systematic revenue tracking and forecasting.
Sales-Marketing Alignment Framework Disconnected sales and marketing objectives created pipeline inefficiencies and conflicting revenue targets. Engineered analytics-driven metrics and forecast models aligning sales and marketing revenue objectives, driving systematic growth.
Account Territory Optimization Manual account management created unbalanced territories and inconsistent pipeline flow across sales team. Built account scoring and prioritization models ensuring healthy territories and consistent pipeline distribution.
Tags: Head of Revenue Operations, Revenue Operations, Analytics, Salesforce Administration, CRM Integration, Sales Enablement, Marketing Operations, Forecast Modeling, Account Management
