The Assemblage
Overview:
CO-WORKING/CO-LIVING WELLNESS SPACE DESIGNED FOR FEELING, NOT JUST FUNCTION—PROVING THAT IN PRODUCTIVITY-OBSESSED SILICON VALLEY, SACRED ENVIRONMENTS ARE THE REAL COMPETITIVE ADVANTAGE.
Year:
@2017 - 2018
Category:
Product Management / Product Analytics / Product Strategy
Location:
New York (NY)
Overview
Director of Technical Operations for community platform Akasha achieving 4x user growth and 100+ country expansion. Led product growth optimization, data strategy implementation, and vendor relationship management. Built viral growth systems generating 7,000+ referrals with 17% conversion rate.
Responsibilities
KPIs Owned: User growth rate, referral conversion, international expansion, platform engagement, data quality •
Led product growth optimization for community gaming platform
Designed global data strategy and hired data team for analytics infrastructure
Managed vendor relationships and design partnerships for product development
Built referral programs and viral growth systems
Project Highlights
Viral Growth Engine Community platform lacked systematic user acquisition and organic growth mechanisms. Built referral program generating 7,000+ referrals with 17% registration rate, driving 4x user growth.
Global Expansion Framework Platform growth stagnated in domestic market requiring international user acquisition strategy. Optimized user experience and growth systems enabling expansion to 100+ countries.
Data Strategy Infrastructure Lack of analytics infrastructure prevented data-driven growth optimization and performance measurement. Hired data team, designed table architecture, and implemented Domo-based KPI tracking for systematic growth optimization.
Vendor Relationship Optimization Design partnership issues created product roadmap delays and performance bottlenecks. Systematically evaluated and onboarded effective design partners maintaining product timelines and quality metrics.
Tags: Director of Operations, Product Growth, Data Strategy, Community Management, Viral Growth, International Expansion, Vendor Management, Analytics Infrastructure, User Acquisition